Pengaruh Transparansi Informasi Produk Asuransi Syariah terhadap Kepercayaan Masyarakat melalui Pemahaman Masyarakat
Studi Kasus pada Masyarakat Kota Medan
DOI:
https://doi.org/10.55606/jupiman.v5i2.6636Keywords:
Information Transparency, Path Analysis, PLS-SEM, Public Trust, Public UnderstandingAbstract
This study aims to analyze the effect of product information transparency on public trust with public understanding as a mediating variable. The data were analyzed using path analysis. The study used a quantitative approach with purposive sampling of 100 respondents in Medan City who had been exposed to information and had a basic understanding of sharia insurance products. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4.1. The results show that product information transparency facilitates increased understanding and significantly strengthens public trust in sharia insurance. Partial testing showed that public understanding acts as a mediating variable linking the influence of information transparency to the strengthening of public trust. These findings confirm that an honest and educational communication strategy is really crucial for insurance companies to build credibility in the eyes of the public. Therefore, Sharia insurance companies need to develop communication strategies that are transparent, honest, educational, consistent, and accessible in order to enhance understanding while building public trust on a sustainable basis.
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